
What Merchant Churn Looks Like by Vertical, 2026 Industry Report
Key Takeaways Merchant churn can vary by more than 5x depending on vertical, with professional services below 10% annual logo churn while high-risk ecommerce categories are 50% Restaurants frequently experience 25% to 45% annual logo churn, driven by business failures, POS migrations, ownership turnover, and embedded payment switching Ecommerce portfolios often show stronger onboarding growth but weaker revenue durability due to advertising dependency, platform risk, and merchant concentration Many of the most valuable acquiring portfolios

